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The JBF Competitive Advantage

Just Between Friends has been recognized nationally for its success as a franchise system.  If you are looking for a part-time business opportunity with potential for a full-time income, click here.


Just Between Friends was one of the first consignment sales of its kind and is the leading children's consignment franchisee system in the United States. 

  • Just Between Friends started in 1997 in a living room in Tulsa, Oklahoma 
  • Just Between Friends Franchise Systems, Inc. was formed in 2004
  • JBF Franchise is a voice for the consignment industry within the International Franchise Association.


JBF is the only children’s and maternity consignment sales event to receive media attention on the national level—with coverage on all four major networks!

  • This coverage benefits franchisees by providing credibility and increasing market reach
  • JBF's professional PR firm works to gain positive media coverage and is a resource for franchisees
  • All franchisees receive media training with one of the firm's PR professionals.

Click here to see a recent national story with CEO, Shannon Wilburn and one of our Franchise owners, Kathy Winslow on the ABC News "Real Biz with Rebecca Jarvis"


Due in part to the national media attention we have received and media coverage for numerous franchises across the country, Just Between Friends continues to grow and expand across the US and Canada (now more than 135 franchises)!  We are honored to have had national media coverage by all of the major networks:

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