Just Between Friends

North Bay

Shop and Sell. Everything For Kids.

Pop-up Event Dates:

July 30-August 2

Santa Rosa Plaza

100 Santa Rosa Plaza, Santa Rosa, CA 95401

Why shop at JBF?

KIDS GROW FAST

Raising a family is expensive, and keeping up with growing kids can feel overwhelming. At Just Between Friends, we help families in North Bay find everything their kids need without the stress or the high price tags.

At Just Between Friends you'll find a clean, organized, family friendly kids' pop-up sale that will help you say "yes" to more of what matters. From infant onesies to kids of all ages clothing, toys, games, books, puzzles, baby gear, and seasonal finds, it’s all under one roof right here in North Bay.

Save up to 90% off retail
on name brands you trust

Quality items inspected
for safety and condition

Sustainable shopping that
helps your family and the planet

Shopping Hours

Get a ticket to reserve your spot

WEDNESDAY
July 29
10am - 8pm
Early Access
THURSDAY
July 30
10am - 8pm
General Admission
FRIDAY
July 31
10am - 8pm
General Admission
3pm - 8pm
Teen Shopping Night
SATURDAY
August 1
10am - 3pm
General Admission
4:30pm - 8pm
Half Price Presale
SUNDAY
August 2
10am - 4pm
Discount Day
Everything you need for growing kids • Prices Up to 90% Off Retail • Items Inspected for Safety • Everything you need for growing kids • Prices Up to 90% Off Retail • Items Inspected for Safety • Everything you need for growing kids • Prices Up to 90% Off Retail • Items Inspected for Safety •

sell kids clothes, toys,

& more in North Bay

Ready to clear out the clutter and earn cash for your family? Our kids’ consignment events in North Bay give you a simple way to sell the clothes, toys, and gear your kids have outgrown and turn them into real earnings.

We guide you through the process step by step, so selling feels manageable, worthwhile, and stress-free.

Earn up to 60%

On your sold items!

it's simple to sell with jbf

1

SIGN UP to sell at the
North Bay
event.

2

PRICE & DROP OFF
your items and track your
sales in real time during
the event.

3

GET PAID for the
items that sell.

Serving Families

2010

About JBF

North Bay

Here in the North Bay, I help families navigate the constant cycle of kids outgrowing clothes, toys, and baby gear—without overspending or letting perfectly good items go unused or worse yet, head to landfill.

My name is Joan, and I get to bring Just Between Friends to our community twice a year. It’s something I truly love because it connects local families who want to save money, stay organized, and make the most of what they already have.

Consignment has always been part of my life—I grew up going to consignment shops and thrift stores with my mom, and some of my favorite memories are of finding those really great deals together. Now, I get to carry that tradition forward with my own daughter, and I still get just as excited about great finds for her.

My daughter loves to collect things she has outgrown for “mom’s event.”

Now, I help North Bay families turn the items they no longer need into extra income, and find everything they need for the next phase all in one easy, well-organized consignment event.

For me, it’s about more than just buying and selling. It’s about creating space at home, putting money back in your pocket, keeping items out of landfill, helping local non-profits, and helping families feel good about saying yes to what their kids need and want. I hope you’ll join us to see this beautiful cycle in action for yourself! 

Make an Impact

Beyond Your Earnings

When you consign with JBF, you’re not just earning money for your family. You’re also helping other families in North Bay.

Sellers always have the option to donate unsold items, turning gently used clothes, toys, and gear into meaningful support for families who need it most. Together, local sellers help keep quality items in the community and put them to good use.

JBF North Bay is proud to support

WHY FAMILIES

Love JBF

Misty E.

I love shopping JBF! I have gotten SO many new and gently used clothes. Last sale we scored an amazing almost brand new wagon for 1/2 what I would have found it on another sale site.

Misty E.

Stephanie H.

JBF is a great opportunity to both save money and help save the planet by reusing instead of buying new. I love shopping for new and gently used items for my family while saving money and putting that money back into the community via local consignors.

Stephanie H.

April H.

As a first time consignee, my only goal was to have my sales break even with what I spent... I came close! we came in for the 50% off sale and I was a little worried that all the good stuff would be gone, it wasn't. I kinda blacked out and just started throwing cute things in my cart, and my budget out the window. We got so many great clothes, toys and books for our daughter. Can't wait for the fall event.

April H.

Frequently Asked Questions

Is it free to get in and open to the public?

Yes, we are open to the public. General admission is $3 on our public sale days, but you can get a free ticket online.

The Presale gives shoppers the opportunity to shop before we open to the public. Free presale tickets are given to our sellers, team members, expecting parents, and hometown heroes (teachers, first responders, adoptive/foster & military families). If you work or sell with us, you get to bring a guest with you to the presale!
Yes! We have Platinum, Gold, and Prime Time tickets so that you can shop before we open to the public. Experienced JBF shoppers will tell you it’s 100% worth the ticket price to shop early, which means you get the best selection and the best deals!
The sale only happens 2-3 times a year. You can’t afford to miss it!
Anything for kids & baby! Clothing & shoes sizes newborn to teen and maternity. Baby gear (strollers, car seats, swings, highchairs, bouncers – you name it!), nursery furniture, indoor & outdoor toys, books, games, feeding & bathing items, bedding, room decor, sports equipment, electronics, costumes and so much more at prices up to 50-90% off retail!
JBF is not your everyday shopping trip. It's your once-a-season chance to stock up on everything your growing kids need for the next six months. With so many families making the smart choice to save $$$ during the JBF sale, we use tickets to manage flow during each day of the event. There are both paid and free tickets available. Grab tickets for you and a friend today! 
Get in on our Early Access shopping days by purchasing a ticket. Or, become a Seller to shop first!
Shoppers stock up on everything their growing kids need for infants through teens. Find great deals on clothing, shoes, gear (strollers, car seats, swings, highchairs, bouncers - you name it!), kids furniture, indoor & outdoor toys, books, games, feeding & bathing items, bedding, room decor, sports equipment, electronics, costumes and so much more at prices up to 50-90% off retail!
Yes! JBF is the BEST way to turn kid clutter into cash - thousands of shoppers see your items all at once (way better than selling one piece at a time)! You earn 60-70% on your sold items, you choose prices, and you price & prep your items at home. We have an online tagging system and you can watch your sales LIVE! 
Yes, we hire employees to help at the event for everything from greeters to cashiers. You can apply online here.

SHOP THE SALE

Every JBF sale is full of moments where families find exactly what their kids need—at prices that make it easy to say “yes.” From clothes and shoes to toys, books, games, and baby gear, these are the kinds of finds families in North Bay rave about year after year.

Follow JBF North Bay to be the first to know about upcoming sales and special announcements!

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Sponsor & Vendor Options

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