Just Between Friends

Rockford

Shop and Sell. Everything For Kids.

Pop-up Event Dates:

October 8 - 10, 2026

Mercyhealth Sportscore Two ISC

8800 E Riverside Blvd, Loves Park, IL

Why shop at JBF?

KIDS GROW FAST

Raising a family is expensive, and keeping up with growing kids can feel overwhelming. At Just Between Friends, we help families in Rockford find everything their kids need without the stress or the high price tags.

At Just Between Friends you'll find a clean, organized, family friendly kids' pop-up sale that will help you say "yes" to more of what matters. From infant onesies to kids of all ages clothing, toys, games, books, puzzles, baby gear, and seasonal finds, it's all under one roof right here in Rockford.

Save up to 90% off retail
on name brands you trust

Quality items inspected
for safety and condition

Sustainable shopping that
helps your family and the planet

Shopping Hours

Get a ticket to reserve your spot

WEDNESDAY
October 7
2pm - 7pm
Early Access
THURSDAY
October 8
9am - 7pm
General Admission
FRIDAY
October 9
9am - 7pm
General Admission
5pm - 7pm
Half Price Early Access
SATURDAY
October 10
9am - 4pm
Discount Day
Everything you need for growing kids • Prices Up to 90% Off Retail • Items Inspected for Safety • Everything you need for growing kids • Prices Up to 90% Off Retail • Items Inspected for Safety • Everything you need for growing kids • Prices Up to 90% Off Retail • Items Inspected for Safety •

sell kids clothes, toys,

& more in Rockford

Ready to clear out the clutter and earn cash for your family? Our kids’ consignment events in Rockford give you a simple way to sell the clothes, toys, and gear your kids have outgrown and turn them into real earnings.

We guide you through the process step by step, so selling feels manageable, worthwhile, and stress-free.

Earn up to 60%

On your sold items!

it's simple to sell with jbf

1

SIGN UP to sell at the
Rockford
event.

2

PRICE & DROP OFF
your items and track your
sales in real time during
the event.

3

GET PAID for the
items that sell.

Serving Families

About JBF

Rockford

Hi, I’m Kristen Parent! As a local mom, I know firsthand that raising kids is a beautiful, expensive whirlwind. That’s why I jumped at the chance to take over the Just Between Friends franchise for Dane County in 2019, and to the Rockford, IL territory in 2025. Because I apparently love a packed schedule, I also serve as the President & CEO of the Middleton Chamber of Commerce. Managing these two JBF businesses alongside my Chamber role means life is incredibly busy, but JBF is a total family affair. My husband, Kasey, handles a ton of the behind-the-scenes work, from computers and IT to anchoring the heavy-lifting crew alongside my dad and brother-in-law. Meanwhile, our teenager, Addison, prefers to stay on the sidelines, but our youngest, Isabel, is officially my “succession plan”—learning every single part of the business!

Every event is a massive community effort, and I’m lucky to run it alongside my childhood friend, Jenn. She’s the one who originally introduced me to JBF, and today she serves as our expert consignor coach and end-of-sale sort leader. For me, JBF is the ultimate blend of my professional love for local commerce and my personal mission to help families thrive. Whether you are clearing out the clutter to cash in, or hunting for the next size up for your growing crew, we’ve built this village for you. We are so incredibly grateful for the rockstar team that brings these sales to life, and we can’t wait to welcome you to our next event!

Make an Impact

Beyond Your Earnings

When you consign with JBF, you’re not just earning money for your family. You’re also helping other families in rockford.

Sellers always have the option to donate unsold items, turning gently used clothes, toys, and gear into meaningful support for families who need it most. Together, local sellers help keep quality items in the community and put them to good use.

JBF Rockford is proud to support

WHY FAMILIES

Love JBF

Frequently Asked Questions

Is it free to get in and open to the public?

Yes, we are open to the public. General admission is $3 on our public sale days, but you can get a free ticket online.

The Presale gives shoppers the opportunity to shop before we open to the public. Free presale tickets are given to our sellers, team members, expecting parents, and hometown heroes (teachers, first responders, adoptive/foster & military families). If you work or sell with us, you get to bring a guest with you to the presale!
Yes! We have Platinum, Gold, and Prime Time tickets so that you can shop before we open to the public. Experienced JBF shoppers will tell you it’s 100% worth the ticket price to shop early, which means you get the best selection and the best deals!
The sale only happens 2-3 times a year. You can’t afford to miss it!
Anything for kids & baby! Clothing & shoes sizes newborn to teen and maternity. Baby gear (strollers, car seats, swings, highchairs, bouncers – you name it!), nursery furniture, indoor & outdoor toys, books, games, feeding & bathing items, bedding, room decor, sports equipment, electronics, costumes and so much more at prices up to 50-90% off retail!
JBF is not your everyday shopping trip. It's your once-a-season chance to stock up on everything your growing kids need for the next six months. With so many families making the smart choice to save $$$ during the JBF sale, we use tickets to manage flow during each day of the event. Grab tickets for you and a friend today! 
Get in on our Early Access shopping days by purchasing a ticket. Or, become a Seller to shop first!
Shoppers stock up on everything their growing kids need at our twice-a-year events. Find great deals on children’s clothing, shoes, gear (strollers, car seats, swings, highchairs, bouncers - you name it!), kids furniture, indoor & outdoor toys, books, games, feeding & bathing items, bedding, room decor, sports equipment, electronics, costumes and so much more at prices up to 50-90% off retail!
Yes! JBF is the BEST way to turn kid clutter into cash - hundreds of shoppers see your items all at once (way better than selling one piece at a time)! You earn 60& on your sold items, you choose prices, and you price & prep your items. Learn more by logging in!

There are many ways to be more involved in this amazing community event! Registered Sellers are encouraged to help at the sale (learn more after signing up!). We are hiring! Please INQUIRE HERE .

SHOP THE SALE

Every JBF sale is full of moments where families find exactly what their kids need—at prices that make it easy to say “yes.” From clothes and shoes to toys, books, games, and baby gear, these are the kinds of finds families in rockford rave about year after year.

Follow JBF Rockford to be the first to know about upcoming sales and special announcements!

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Sponsor & Vendor Options

Do you have a local product or business you’d like to promote at a JBF Event? Contact us to learn more!

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