Raising a family is expensive, and keeping up with growing kids can feel overwhelming. At Just Between Friends, we help families in Rockford find everything their kids need without the stress or the high price tags.
At Just Between Friends you'll find a clean, organized, family friendly kids' pop-up sale that will help you say "yes" to more of what matters. From infant onesies to kids of all ages clothing, toys, games, books, puzzles, baby gear, and seasonal finds, it's all under one roof right here in Rockford.
Save up to 90% off retail
on name brands you trust
Quality items inspected
for safety and condition
Sustainable shopping that
helps your family and the planet
Save up to 90% off retail
on name brands you trust
Quality items inspected
for safety and condition
Sustainable shopping that
helps your family and the planet
Get a ticket to reserve your spot
Ready to clear out the clutter and earn cash for your family? Our kids’ consignment events in Rockford give you a simple way to sell the clothes, toys, and gear your kids have outgrown and turn them into real earnings.
We guide you through the process step by step, so selling feels manageable, worthwhile, and stress-free.
Earn up to 60%
On your sold items!
SIGN UP to sell at the
Rockford
event.
PRICE & DROP OFF
your items and track your
sales in real time during
the event.
GET PAID for the
items that sell.
Hi, I’m Kristen Parent! As a local mom, I know firsthand that raising kids is a beautiful, expensive whirlwind. That’s why I jumped at the chance to take over the Just Between Friends franchise for Dane County in 2019, and to the Rockford, IL territory in 2025. Because I apparently love a packed schedule, I also serve as the President & CEO of the Middleton Chamber of Commerce. Managing these two JBF businesses alongside my Chamber role means life is incredibly busy, but JBF is a total family affair. My husband, Kasey, handles a ton of the behind-the-scenes work, from computers and IT to anchoring the heavy-lifting crew alongside my dad and brother-in-law. Meanwhile, our teenager, Addison, prefers to stay on the sidelines, but our youngest, Isabel, is officially my “succession plan”—learning every single part of the business!
Every event is a massive community effort, and I’m lucky to run it alongside my childhood friend, Jenn. She’s the one who originally introduced me to JBF, and today she serves as our expert consignor coach and end-of-sale sort leader. For me, JBF is the ultimate blend of my professional love for local commerce and my personal mission to help families thrive. Whether you are clearing out the clutter to cash in, or hunting for the next size up for your growing crew, we’ve built this village for you. We are so incredibly grateful for the rockstar team that brings these sales to life, and we can’t wait to welcome you to our next event!
When you consign with JBF, you’re not just earning money for your family. You’re also helping other families in rockford.
Sellers always have the option to donate unsold items, turning gently used clothes, toys, and gear into meaningful support for families who need it most. Together, local sellers help keep quality items in the community and put them to good use.
Founded out of adversity, this charity began when its founder became a caregiver for her child and siblings after her mother’s passing. Desiring to make a difference, she started a clothing trade and "free table" on her back porch.
As the initiative grew to serve over 100 neighbors, it moved from her driveway to a local church for safety. Eventually, the team established a $3 donation room, generating enough funds to rent a commercial building. Today, operating from a permanent facility, the charity provides a welcoming environment for families to trade and receive items, sustained by a grateful, thriving community.
Yes, we are open to the public. General admission is $3 on our public sale days, but you can get a free ticket online.
Every JBF sale is full of moments where families find exactly what their kids need—at prices that make it easy to say “yes.” From clothes and shoes to toys, books, games, and baby gear, these are the kinds of finds families in rockford rave about year after year.
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Do you have a local product or business you’d like to promote at a JBF Event? Contact us to learn more!
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