Franchise of the Year
Eagan, Maple Grove, Coon Rapids, and Eden Prairie, MN
This year’s Franchise of the Year has found the key to getting ahead is putting other people first. They consider their sale participants to be their top priority and have made a commitment to developing and maintaining personal relationships with many of these participants not only during their sale season but throughout the year as well. They make time to listen and then quickly respond to any needs or issues that arise, knowing that it’s these participants that are the very heart of their sales’ success.
This year’s Franchise of the Year has done a tremendous job enlisting the power of technology to create more relationships and reach a broader audience, utilizing social media through Google ads, Craigslist, Facebook, Twitter, and Instagram to advertise their sales events—along with some old-fashioned printed postcards of course! Many of their social media posts have performed in excess of 12,000 clicks per post!
This year’s Franchise of the Year also has been faithful to work with their local nonprofit agency—Cross Services with whom they have worked for the past eight years—giving them additional support by helping them sort donations after the sale. Cross Services says of this franchisee, “The relationships you have built with your consignors and the large amounts of donations they provide each year through Just Between Friends speaks volumes to their commitment to being a part of giving back to our community.” They also support local mission groups and area schools. To encourage others to support their non-profit, they began waiving consignor fees to those consignors who pledge their items for donation—honoring both their charity partner and the consignors who support them. Their Coon Rapids sales event partnered with a new clothing trailer ministry, Friend 2 Friend. This mobile ministry travels to local parks and churches to deliver clothing and kids items to those in need.
All of this has led to sales that consistently have exceeded standards of performance. They acquired an additional territory that was profitable in its first event as they were able to spread fixed costs across their sales and thereby improve profitability for ALL sales. They are quick to support other area sales and promote JBF to new and prospective owners. These owners have served the franchise system by leading small groups, serving on the Franchise Advisory Council and facilitating round tables at conference. They are a two-time honoree of the “Consignment Mommies Best” for their area and have over and over given their support to the franchise system with their positive outlook and can-do spirit.
Congratulations to Kris Bishop and Katy Saunders of Just Between Friends Eagan, Maple Grove, Coon Rapids & Eden Prairie, MN —the 2015 Winners of Franchise of the Year!